Dr. Saad Saif
Assistant Professor (Business Administration - Marketing)
Department of Economics & Business Administration
Zee mart, near TDA chwk, Chubara road, Layyah, Punjab, Pakistan
| # | Paper Title | Journal | Year | HEC Category | ISSN |
|---|---|---|---|---|---|
| 1 | Computational thinking and self-leadership as predictor of innovative work behavior among employees in green product firms : An explanatory sequential mixed method | Acta Psychologica | 2026 | W | N/A |
| 2 | The Impact of Social Media Influencer on Green Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Environmental Self-Efficacy | The Critical Review of Social Sciences Studies | 2026 | Y | N/A |
| 3 | The Role of Green Brand Trust and Perceived Greenwashing in Digital Green Advertising | Indus Journal of Social Sciences | 2026 | Y | N/A |
| 4 | Digital Green Advertising and Green Purchase Intention: Considering Attitude Toward the Ad as a mechanism and Moderating Role of Environmental Concern Anchors | Contemporary Issues in Social Sciences and Management Practices | 2026 | Y | N/A |
| 5 | Impact of Net Export on Gross Domestic Product (GDP) of Pakistan | Advance Journal of Econometrics and Finance | 2026 | Y | N/A |
| 6 | Threats to Green Consumption Behavior: How Greenwashing Erodes Trust and Environmental Concern | Journal of Management & Social Science | 2026 | Y | N/A |
| 7 | Consumer Acceptance of Emotional AI in Marketing: The Trade-off between Personalization Benefits and Surveillance Discomfort | Research Journal for Social Affairs | 2026 | Y | N/A |
| 8 | Factors affecting the intent to adopt Islamic pension system in Pakistan | Humanities and Social Sciences Communications | 2026 | W | N/A |
| 9 | Foundations of Green Consumption: How Environmental Awareness and Green Marketing Foster Trust and Environmental Concern | Contemporary Issues in Social Sciences and Management Practices | 2025 | Y | N/A |
| 10 | Insinuations of Terrorism, Political Instability, and Energy Shortage on Foreign Direct Investment in Pakistan | Research Journal for Social Affairs | 2025 | Y | N/A |
| 11 | The Role of Environmental Awareness, Social Influence and Eco-Label Trust in Shopping Green Purchase Intentions: A Study of Pakistani Consumers | Journal for Social Science Archives | 2025 | Y | N/A |
| 12 | Paradox of achieving sustainable development goals by 2030 in Gulf Cooperation Council: differential effects of technological innovation, renewable energy and bio-capacity on carbon emission | Clean Technologies and Environmental Policy | 2025 | W | N/A |
| 13 | The Impact of Green Human Resource Management on Corporate Environmental Sustainability: Mediating Role of Pro-Environmental Behavior and Moderating Role of Green Psychological Climate Authors | Contemporary Issues in Social Sciences and Management Practices | 2024 | Y | N/A |
| 14 | The influence of corporate social responsibility on impulse buying | Management Decision | 2024 | W | N/A |
| 15 | The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors: mediation of environmental concern and customer trust | Marketing Intelligence & Planning | 2024 | W | N/A |
| 16 | Retail Brand Personality and Brand Relationship Quality as initiators of E-Word of Mouth | NICE Research Journal | 2023 | Y | N/A |